Name of film: Evil Dead
Year Released: 2013
Genre of Trailer: Gory Horror
My Mark after Viewing: 10/10
What happened in the trailer?
Based on the 1981 classic horror, the Evil Dead trailer uses many of the same conventions as the original. However, with the added use of clever gore effects and CGI, the film is set to become an instant classic when it’s released this year. The trailer shows a group of teenagers visiting a cabin in the woods. One of the characters discovers a book which warns of an evil spirit. Because of this, one of the female characters is then possessed by this being and goes on a rampage to take down each of her friends. Some of the more graphic gory scenes include: someone on fire, cutting an arm off with a chainsaw, pulling a needle out of an eye, and the girl cutting her tongue in half and kissing another girl, drowning her in blood.
Based on the 1981 classic horror, the Evil Dead trailer uses many of the same conventions as the original. However, with the added use of clever gore effects and CGI, the film is set to become an instant classic when it’s released this year. The trailer shows a group of teenagers visiting a cabin in the woods. One of the characters discovers a book which warns of an evil spirit. Because of this, one of the female characters is then possessed by this being and goes on a rampage to take down each of her friends. Some of the more graphic gory scenes include: someone on fire, cutting an arm off with a chainsaw, pulling a needle out of an eye, and the girl cutting her tongue in half and kissing another girl, drowning her in blood.
Which positive, clever or interesting aspects do you
think you could include in your own trailer? What generic features are
fulfilled well?
One of the particularly successful features of the trailer is the suspense-filled music. The use of silence interspersed with loud, fast-paced beats gives the trailer a good sense of terror and rhythm. It also sets the pace very nicely throughout. The most shocking part of the trailer is the blood and gore. As it’s a red band trailer there is bound to be more serious horror for a much older audience. The special effects of the tongue splitting and the eyeball are very impressive and create a sense of unease for the audience, compelling them to want to watch more and see really just how bad things get in the film. Also established throughout is a good sense of the narrative. With the inclusion of the possessed girl and the man reading from the book we are given a sense of what to expect in the story line. Another positive aspect is the multiple uses of references to the original movie. Taken directly from the original were the tree branch and cellar scenes. As this franchise is so iconic, mainly for being a comedic parody, the newer film has a lot to draw from. One of the main differences, however, is less of a focus on comedy, and more about making it particularly gory. Something which I found particularly impressive, and which I would like to feature in our film, was the use of low key lighting and creepy locations. These generic conventions give a sense of claustrophobia and entrapment which makes the audience feel uneasy.
One of the particularly successful features of the trailer is the suspense-filled music. The use of silence interspersed with loud, fast-paced beats gives the trailer a good sense of terror and rhythm. It also sets the pace very nicely throughout. The most shocking part of the trailer is the blood and gore. As it’s a red band trailer there is bound to be more serious horror for a much older audience. The special effects of the tongue splitting and the eyeball are very impressive and create a sense of unease for the audience, compelling them to want to watch more and see really just how bad things get in the film. Also established throughout is a good sense of the narrative. With the inclusion of the possessed girl and the man reading from the book we are given a sense of what to expect in the story line. Another positive aspect is the multiple uses of references to the original movie. Taken directly from the original were the tree branch and cellar scenes. As this franchise is so iconic, mainly for being a comedic parody, the newer film has a lot to draw from. One of the main differences, however, is less of a focus on comedy, and more about making it particularly gory. Something which I found particularly impressive, and which I would like to feature in our film, was the use of low key lighting and creepy locations. These generic conventions give a sense of claustrophobia and entrapment which makes the audience feel uneasy.
Which aspects of the trailer did you think were
unsuccessful, and would put off its target audience? How is it disappointing?
As already stated, I gave this movie a 10 out of 10 because I felt there were very few things wrong with it. However, from an audience’s perspective, one thing which could deter people from wanting to see the film is the amount of shocking moments included in the trailer. As it is conventional for horror trailers to use their most shocking and explicit scenes in their trailers, this might just give away too much for audiences to expect to be shocked even further. Similarly, the the narrative structure of the trailer can make the film appear to be predictable which can reduce the chances of getting a reaction from the audience. To avoid losing audience interest in our own trailer I believe the best solution is to combine a highlights trailer and a scene trailer to give a good sense of what to expect, without giving too much away. In addition to this, as a group, we decided to include gore, action and psychological horror so there is something for everyone.
As already stated, I gave this movie a 10 out of 10 because I felt there were very few things wrong with it. However, from an audience’s perspective, one thing which could deter people from wanting to see the film is the amount of shocking moments included in the trailer. As it is conventional for horror trailers to use their most shocking and explicit scenes in their trailers, this might just give away too much for audiences to expect to be shocked even further. Similarly, the the narrative structure of the trailer can make the film appear to be predictable which can reduce the chances of getting a reaction from the audience. To avoid losing audience interest in our own trailer I believe the best solution is to combine a highlights trailer and a scene trailer to give a good sense of what to expect, without giving too much away. In addition to this, as a group, we decided to include gore, action and psychological horror so there is something for everyone.
What was the trailer’s average score in class? Why did it
receive this mark?
On average, the trailer received 9.7/10 from class scores. As a group, everyone was impressed and shocked by the amount of gory horror shown. However, some felt it could detract from the narrative. Overall, this was the highest scoring trailer from the whole class.
On average, the trailer received 9.7/10 from class scores. As a group, everyone was impressed and shocked by the amount of gory horror shown. However, some felt it could detract from the narrative. Overall, this was the highest scoring trailer from the whole class.
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